Everything we know about every product we use is because of branding. It is the link that connects the company to the customer and vice versa. Branding is a must for every small, startup, partnership and corporation, and here are 10 reasons why branding is important to your company.
Millennials value variety and think that financial achievement is a vital goal for their adult years. One would then expect that that is all they mostly care about. However, they value joy, friendship and fun hence identifies and appreciates messages that reflect the things that genuinely matter to them. For you to imprint your brand message to millennials, you have to talk their language and connect with them to a much broader degree yet personalized.
The term digital disruption has become something of a cliché in recent years and is often misused to describe any product involving digital technology or the use of digitization to better compete against marketplace peers. It is often confused with the term disruptive technology, which simply describes a new technology that displaces an established technology.
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